a little girl lying on the grass with a cute, white puppy

Why Puppies Get Tummy Rubs: Creating Positive Cycles

Human society functions on unwritten social contracts. Some of these are cues ingrained in us through socialisation and evolution, while others we learn. One of these social contracts is reciprocity. In his book, Influence: The Psychology: The Psychology of Persuasion, psychologist Robert Cialdini, wrote that humans are hard-wired to return favours, pay back debts, and treat others as they’ve been treated.

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