Imagine a big name in your industry that consistently publishes articles and opinion pieces on LinkedIn or other reputable tabloids. Or think of your favourite authors with a sack full of published books to their name. Chances are they have a ghostwriter.
Except for a few outliers, how many Nollywood movies/series can make for a good discussion about character study, motifs, and themes? Many filmmakers argue that Nigerians only enjoy comical movies, but the rise of Layi Wasabi proves that Nigerians want more than just laughter.
There used to be a time when our favourite artists and songs were American, but the music industry turned this around. Talents eclipsed with quality of production and now we have the whole world dancing to Afrobeats. Nigerians might want to laugh, but they want something deeper.
Human society functions on unwritten social contracts. Some of these are cues ingrained in us through socialisation and evolution, while others we learn. One of these social contracts is reciprocity. In his book, Influence: The Psychology: The Psychology of Persuasion, psychologist Robert Cialdini, wrote that humans are hard-wired to return favours, pay back debts, and treat others as they’ve been treated.
There’s a concept called Cumulative Error. It is an epistemic error that is built on prior knowledge, which is also an error. It becomes cumulative because instead of stopping to evaluate, we build conclusions on the premise that prior knowledge is right when actually it is not. Cumulative Error applies to a lot of things